EXECUTIVE SUMMARY OF BUSINESS PLAN Essay Example | Topics and Well Written Essays - 500 words

EXECUTIVE SUMMARY OF BUSINESS PLAN - Essay Example Past predictions held that the global textile and clothing industry would have become a $500 billion market by the year 2010 (Govett, 2006). While many products in the US are imported from China, the recent product needs are creating a lot of opportunities for Turkish companies. Therefore, my target clients will be the modern and elite consumers of Turkey, Europe, and the US. In textile industry, the most beneficial business results from manufacturing the product for the modern elite because they are the people with the largest amount of disposable money and are willing to invest in clothes frequently for fashion and style. Having modern elite as the target audience also directs manufacturers’ attention more toward quality of work than quantity. Clothes thus produced are sophisticated and of a very high quality and can thus be presented on international fashion shows which in turn helps the business entrepreneur get global fame for the company. International exposure is very necessary if a business entrepreneur has plans of expanding the company globally after its establishment. My designs would be inspired by nature in general. I shall take inspiration from the dramatic color combinations of beautiful birds and natural scenes. Some brands that I would consider for inspiration and direction include Gucci and Armani. My promotion strategy will be based on two things; first, using the existing channels of promotion that my father has been using for decades and second, using the Internet in general and social media in particular as the channel of promotion. I shall start over by making the clothes accessible for purchasing to the people online. I shall also get my clothing line advertised in the magazines popular among the modern elite, and get my clothes modeled in famous fashion shows once I have sufficient collection. Therefore, the channels I shall be using will include

Literature Review on IQ Essay Example | Topics and Well Written Essays - 1250 words

Literature Review on IQ - Essay Example In Stephen Ceci’s IQ to the Test. Psychology today, he explains that the history of IQ testing first started technically in 1905 by Alfred Binet and later it evolved into different methods. Now over 100 years old, IQ testing is now one of the primary tools that are used for identifying children who have mental retardation and also learning disabilities. IQ testing has also helped many governments, companies, and organizations all over the world today place their new recruits in positions which suit their skills and abilities (Ceci 11). Malcolm Gladwell, in his book Outliers, weighs in on nature versus nurture debate and tries to argue that all the other things i.e. our cultural legacy, our parents, our time of birth and where we come from help to shape our success. The book deals with the societal and cultural forces which bring about opportunistic individuals. By using a series of case studies, Gladwell argues that most people believe in the myth that successful individuals a re self made but instead, he says that they are always the beneficiaries of extraordinary opportunities, cultural legacies and hidden advantages which makes them able to learn and work hard in ways that others cannot. He defines an outlier as somebody out of the ordinary i.e. one who does not fit into our ordinary understanding of achievement (Gladwell 16). Gladwell tells us that once a person reaches a certain IQ, then he is likely to be successful just like somebody with a much higher IQ score. It turns out from his argument that IQ is a minor gauge of success since most successful people usually have an IQ that is above average but IQ alone cannot predict success. There are other factors such as creativity that may come into play. Gladwell shows this using several examples like a creative test that is given to two children and it occurred that the child who scored high marks on an IQ test was in fact much less creative than the other child i.e. the child with a high IQ gave corre ct answers but they didn’t have the glimmer of creativity that the other child provided in his answers (Gladwell 84). This is to say that IQ is just one small piece of the solutions that make someone to succeed and that having a high IQ does not necessarily mean one will succeed, though there may be a lowest amount IQ threshold required for success. Gladwell suggests that the connection between success and IQ only works up to a certain point and that once somebody has attained an IQ of about 120 then having extra IQ points does not translate into any advantage.Here,I believe the author makes two incorrect inferences (Gladwell 86). Gladwell argues that great men and women are beneficiaries of collaboration, time, specialization, culture and place. An outlier’s way for success isn’t personal myth but it is the combination of time and opportunity on task. Outliers is divided into two parts i.e. part one and part two. In Part one, which is entitled opportunity, Glad well tries to discredit several notions that geniuses are born not made, that people succeed mostly through their own ideas, and that courage trumps luck when explaining life outcomes. This part Contains five chapters which are organized around stories based on unsystematic research intended to prove that outliers, including geniuses are mainly products of one or another kind of